A brief background on AsiaMalls
AsiaMalls is one of Singapore’s leading mall operators with six malls island-wide. Recognising that innovation was not a one-off initiative but a constant sustained effort, AsiaMalls approached Savant Degrees to help them innovate and reinvent the shopping experience.
Embracing the human-centered design
We worked closely with AsiaMalls’ management team as well as Asiamalls’ tenants to define what the future of shopping could be through design thinking workshops. We introduced the Design Thinking methodology and highlighted the importance of customer perspective. Equipped with the tools to empathise with their customers, AsiaMalls is now able to draw meaningful insights, continuously generate innovative ideas, and rapidly prototype new concepts for current and future investments.
