With a vision to become the leading and preferred digital superstore in Philippines, Abenson approached Savant Degrees to tailor a solution for creating a prominent online presence, and also to target Millennials.
Through a 3-day design thinking workshop, Abenson gained a deeper understanding of user perspectives and journeys, as well as persona creation. Based on the findings, we helped Abenson redesign its current platform, explored the possibility of developing a Fleet Management System and Customer Relationship Management System, and enhanced its organizational structure.