IDM Database Set to Increase Industry Exposure for Start-ups

Singapore, July 15, 2010 – The Interactive Digital Media (IDM) Database, the Singaporean equivalent of TechCrunch’s CrunchBase, went live on Tuesday. The joint launch of the database by the Media Development Authority of Singapore (MDA) and Savant Degrees marks the introduction of a new platform where start-ups, investors and key players in the IDM industry can showcase their capabilities.

The IDM Database hosts valuable information about the companies, projects and supporting organizations in the industry. Tapping the wealth of knowledge of the community, the success of the database relies largely on User Generated Content (UGC). Visitors can contribute to the database without the hassle of signing up or logging in, which in turn increases the amount of information available to all users of the database. This increased exposure is vital in supplementing the growth of early-stage companies and presenting opportunities to investors.

In addition to emphasizing the role of UGC, the database incorporates selected Web 2.0 concepts, incorporating ideas from successful wikis and social networks. The combination of these core ideas creates the Government’s first rich Internet application, capturing and qualifying relationships between stakeholders in the IDM industry. The enhanced database gives users new insights into the industry and creates a schematic overview of the IDM ecosystem.

The main challenge in developing a UGC-dependent database was to ensure that information from many sources is presented to the viewer in a consistent and cohesive way. “We have taken the best ideas in the Internet to create the IDM Database as the primary source of information and insights for the industry,” Gary Teo, VP of Projects at Savant Degrees, said. “MDA’s support has paved the way for the adoption of other rich Internet application technologies by the Government sector in the future.”

MDA recognizes that information sharing is essential to increasing Singapore’s competitiveness in the global IDM industry. The new database acts as the information centre of the IDM industry, connecting the local IDM community and turning Singapore into a major global city for the media industry.

About Savant Degrees:

Savant Degrees is a vibrant and dedicated Web Product Management company that empowers its clients by building customer-centric and vision-driven products. With a methodology based on the understanding that web products have to look good and work well, Savant Degrees combines the best of both worlds. Our User Experience team ensures highly intuitive and usable interfaces on every project. These interfaces are backed up by sound technologies created by our versatile Engineering team, who adopt technology-agnostic methods to development. Savant Degrees’ products are highly innovative, increasing our client’s chances for market or social success.

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For more information, contact:

Wong Bi Ying

Marketing Executive

Savant Degrees Pte Ltd

6534 8186/9841 0327

biying@savantdegrees.com

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